Teachers College - Jobs - Job Details - Social Media Manager & Content Strategist

Job Summary/Basic Function:

The Social Media Manager & Content Strategist will be responsible for developing, implementing, and managing social media campaigns across Facebook, Instagram, LinkedIn, and other platforms to educate and engage our diverse audience. The ideal candidate has a background in nutrition, is a Registered Dietitian Nutritionist (RDN), and has experience working in community nutrition or with patient populations. They will also contribute to shaping our digital storytelling strategy, translating nutrition science into compelling content that resonates with audiences.

This is a 5-10 hour/week paid position with flexible hours.

CHARACTERISTIC DUTIES AND RESPONSIBILITIES:

Social Media Strategy & Management 

• Develop, execute, and monitor social media campaigns aligned with organizational goals.
• Create, curate, and schedule engaging content, including posts, videos, and infographics.
• Manage and grow our presence on Facebook, Instagram, and LinkedIn.
• Monitor analytics and report on the performance of campaigns, using data to inform strategy.

Content Creation & Strategy

• Collaborate with the team to develop a cohesive content strategy that supports our mission.
• Manage and advise junior team members in developing and posting content
• Translate complex nutrition research and guidelines into accessible and actionable content.
• Maintain a consistent brand voice and style across all digital channels.

Community Engagement 

• Foster meaningful interactions with followers, responding to comments and messages.
• Identify opportunities to engage with partner organizations and thought leaders.

Cross-Functional Collaboration 

• Work with program teams to highlight key initiatives and events through social media.
• Partner with researchers to share findings from nutrition studies in a public-facing format.

Additional Responsibilities 

• Stay current on trends in nutrition education, social media, and community outreach.
• Support team efforts in content planning and campaign brainstorming.

Minimum Qualifications:

• Bachelor’s degree in Nutrition, Public Health, or a related field.
• Registered Dietitian Nutritionist (RDN) credential or equivalent.
• Experience with targeting potential audiences through social media campaigns
• Proven ability to create and measure effective social media campaigns
• 1+ years of experience crafting and managing social media campaigns on Facebook, Instagram, and LinkedIn.
• Experience working in community nutrition or with patient populations.
• Strong writing and editing skills, with the ability to tailor content for diverse audiences.

Preferred Qualifications:

• Master’s degree in Nutrition, Public Health, or a related field.
• Experience conducting or supporting nutrition research studies.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, or similar).
• Basic graphic design skills using Canva, Adobe Spark, or similar platforms.
• Passion for health equity and nutrition education.
• Knowledge of trends in nutrition science and public health.
• Creative storytelling abilities, with a knack for turning data into visually appealing content.

Salary Range:

$25-40

Work Modality:

Hybrid